STOP Saying “Brand-Image”–There’s No Such Thing
Everyone has an image. Not everyone has a brand. Learn the distinctions and how to successfully manage your image and brand. The luxury charter yacht pictured pictured certainly has brand elements! Read on to find out [...]
When Nothing’s Certain, Anything’s Possible
When Nothing's Certain, Anything's Possible In 1997, my husband and I had to fly from Moscow, Russia, to Magadan, Russia, a nine-hour, red-eye across a Siberian no-man’s land that would get us to Magadan in [...]
The Guy with the Uzi Gives the Orders
The Guy with the Uzi Gives the Orders... and Other Business Analogies Our youngest four daughters were born and adopted by us in Russia. During our first adoption experience, we had a court [...]
Jump, They Said! It’ll Be Fun, They Said!
There’s a lot about skydiving that compares to any intense experience that we have for the first time, such as beginning a marriage, going after a new challenge, or launching a new business. [...]
Pirates of the Pamlico and Other Business Traps
One thing I’ve learned in my short six months of yacht ownership is that “pirates” still roam the Pamlico Sound, just as Blackbeard laid in wait in these very waters for his unsuspecting [...]