TRUE STORY: Twenty-eight years ago, one day I unloaded my baby and two toddlers from our minivan in order to do some quick grocery shopping. When we came out of the store, I was greeted by a totally flat left rear tire.

I can, in theory, change a tire, but the August temperature was well up into the 90s, and I could have stuck a fork into my three little ones because they were done.

Also waiting to greet me was a gentleman, who looked to be about 65 years old, wearing a Herr’s Potato Chip (Herr Foods) company uniform standing next to his product delivery truck.  He asked if I had seen my flat tire.  He told me he’d be happy to change it on the condition that I watch him for a refresher course.  I gratefully and dutifully agreed. Fifteen minutes later my tire was changed, and he was drenched in sweat.

I thanked him profusely, asked for his business card, and on the way home I said to myself, “Sometime next week I’ll go over to my husband’s office and type out a really nice thank you note.”  Yes, that was before we had a personal computer in our home.

After arriving home and unloading groceries and children, I felt a strong prompting to not put off writing the letter. So I tore a page out of my son’s drawing pad and hand wrote a letter to Jim Herr, president and founder of Herr Foods. I explained how his employee, Ray, had come to my rescue, that he was a wonderful representative of Herr’s, and that I would continue to be a loyal Herr’s customer for life.

A week later, I received a handwritten letter back from Mr. Herr. He told me that my letter had arrived in the morning mail on the day of the Annual All-Company meeting. Mr. Herr related how when it was his turn to speak, he stood up and read my letter to the entire company.  He told everyone, “This is what we’ve built Herr’s to be all about.” And sat down.

PRINCIPLE: Never delay a prompting to do good or say a kind word. If you put it off, you exponentially increase the chances that you will forget your good intention. If you do remember later, there’s a really good chance you’ll say something like, “Well, it’s too late now.”

Here are a few tidbits about the Herr’s culture. At that time, the average tenure for a Herr’s employee was approximately 25 years. And that included the many ex-cons that they hired in their Second Chance Program.  Their Freedom Fest Fireworks free event is the biggest and best July Fourth celebration we’ve ever attended.  Their Christmas and Holiday Lights drive-through was a family tradition of ours for over 20 years.  My family toured the inside of their manufacturing facilities many times, and not just for the serving of hot-off-the-line chips waiting at the end of their tours.

If you are not from the East Coast of the United States, you might not know that Herr’s is no small potatoes (I couldn’t help myself!), selling a wide variety of snack foods from virtually every grocery and convenience store from North Carolina to Massachusetts and yet, somehow they maintain a small company, family-type atmosphere.

How does a company like Herr’s instill such loyalty?

Company Culture. Not to be mistaken for image, brand, or reputation alone, culture is best defined by a culture statement, which is the consistent implementation of a combination of mission, values, traditions, and beliefs.

Culture has very little to do with pay or benefits; it has everything to do with human interaction.

It’s about how human beings treat other human beings; it’s about building trust, responsibility, quality, and kindness into every stakeholder’s workday and customer experience.

Herr’s written culture statements include:

  • Good people, making good snacks for good times.  
  • Herr’s Forever Good®” is our written commitment of that goal.
  • To always strive for integrity, kindness and authenticity in every facet of our company. 
  • Good transcends trends and outlasts adversity. 
  • As long as good is good, Herr’s will forever be Herr’s.

SHORTER STORY: I consulted at a sales firm that touted its company culture in trainings and framed posters around every corner.

They had a foosball machine, streamed sports in the break room, and placed jars of free snacks throughout the building.

They claimed to be all about their people-first culture. Oddly enough, though, the reality was cutthroat and disrespectful of others’ space, privacy, and level of comfort with pervasive juvenile behavior.

On more than one phone call with a high-level client, I was asked if I were calling from a party. I was shot in the back of the head a dozen times with Nerf air rifles (they hurt!). And when employees resigned, they were escorted out as though they had been caught embezzling funds with a desk loaded full of weapons and ammo.

The text in the photo below would have been fitting for their handbook!

PRINCIPLE: It’s terrific to proudly and prominently display your culture statement.  But if you and your people are not living it, it’s just a pile of hypocritical poo. And that has the stink of insincerity all over it!

My husband, Michael, works at a Great Places to Work and Fortune’s 2021, #1 World’s Best Company to Work For (look it up!). I asked him to share some of the reasons for that distinction:

  • Employees are rewarded for good work and especially for innovative thinking.
  • People are almost universally friendly, know each others’ names, and celebrate life events at work.
  •  Management, all the way up to the CEO, is not afraid to show that they are human, just like everyone else.
  • Trust and unity are created by open and honest communication up and down the organization.
  • Goals and expectations are clear and consistent across the organization.
  • Employees are encouraged to develop new skills and know that there is growth potential within the company.
  •  Employees are engaged in making decisions that affect their work, and the company solicits input from the bottom up.
  • The company fosters inclusion and diversity at all levels with a zero toleration policy for bullying or other bad behaviors.
  • Since the start of COVID restrictions, they have given the entire company a paid day off at least once each quarter.
  • They prioritize giving back with 40 hours a year of paid time to give.

The company isn’t perfect, nor are the people, but they go to work each day intentionally living the company culture.

As Henry Ford said, “A business absolutely devoted to service [and I submit culture] will have only one worry about profits.  They will be embarrassingly large.”

What have you learned about professional culture?

Where can you show up better in establishing and implementing a culture of value?

Are you struggling to create a strategy that defines and implements your professional culture?  Message me–let’s talk

Are you struggling with your business strategy, your branding strategy, your performance strategy?  Message me–let’s talk.

When you are ready to create your abundant life, it’s time to ask and answer:

What do you actually, truly want?

Where are you lacking abundance? 

Where are you taking joy in abundance?

However we define it, we all want an abundant life. The truth is that abundance is within reach for all of us. That’s what motivates me as a strategist: helping people reach new levels of abundance, however they define it.

Message me for more information on the ways you can work with me to achieve ever higher levels of performance and abundance in your life.

Especially check out The Abundance Project Mastermind and upcoming Yacht Retreat below!

To Your Abundance,

Beth Strange


Qualified Abundance Strategy clients will be joining me for a 4-Day ABUNDANCE-LEVEL INTENSIVE aboard THIS and additional luxury yachts in the Florida Keys this November 1-4!

You DO NOT want to miss this!  Message me for details at

P.S.  When you’re ready, below are some ways you can work with me to achieve ever higher levels of abundance.  Please complete this Application to request an Initial Abundance Strategy Session

The Abundance Project: If you are an abundance seeker with new heights to achieve, you belong here with other extraordinary, good people in a high-level mastermind setting where you will work with me as your expert Strategist and The Abundance Project mastermind members to assist you as you define, create, and execute the strategic projects that will bring abundance into your business and your life. The Abundance Project is for you if you are ready and committed to exponentially increasing ABUNDANCE in your professional and personal life–abundance of time, money, opportunities, satisfaction, relationships–however you define abundance.  Entered by this Application and invitation, The Abundance Project requires a 9-month commitment.

Abundance Performance Strategy:  For abundance-seeking professionals, service-based entrepreneurs, and top performers.  When you are ready to work with an expert Strategist to make the kind of exponential progress that would satisfy you and bring abundance into your business and your life.  LET’S STRATEGIZE.  I assist extraordinary professionals, entrepreneurs, and abundance performers like you to think and plan even bigger and overcome roadblocks to abundantly idyllic lives and businesses.  I bring the experience, the training, the credentials and certifications, the scientific and strategic processes, and the expertise.  You bring your ready willingness to try, to plan, to work, to change, to do, and to dream big, exciting, and fulfilling dreams.  You will develop insights, breakthroughs, discoveries, and STRATEGIES. You will experience RESULTS.  Together we will powerfully face and tackle your plateaus, your stress, your roadblocks, your overwhelm, your inferiority, your fears, your fatigue, your excuses. Abundance Strategy is NOT for the faint of heart. We will dive DEEP. We will work INTENSELY. We will strategize POWERFULLY.  Apply here.

Abundance Level Branding Package: This is an exclusive opportunity for global brand expert, Beth Strange, and her team to assist you with the initial definition of your Brand Identity. Define your brand, develop your logo, design your business cards and letterhead, build your website. All done for you! We make it easy and fast to Red-Carpet-Roll-Out your brand to the world.